If your selling process ends with a close, you're doing it all wrong. "What!?! That makes no sense," I can hear you saying. "Closing is the ultimate success." All true. But you can close more (how does 80% sound?), see fewer clients and, best of all, make even fewer presentations. In the process, you'll feel more essential to your clients, more motivated, and more in control. How? By moving the closing closer to the beginning of the Selling Process. And, no, this isn't some variation of Always Be Closing. It's more inspired and impactful than that.